The Chair of the AER Digital Health Network Donna Hendersson, Scotland (UK) is pleased to invite AER members and partners on 26 May 10:00 – 11:00 CET to participate in a webinar focused on communication and awareness raising strategies for the wider public in the time of COVID-19 as well as training of healthcare professionals remotely.
Change & greater demand for coordinated & integrated care
The COVID-19 pandemic has proven to be a catalyst of change and of greater demand for coordinated and integrated health and social care services, with healthcare professionals and citizens at the centre of this change. This includes the need for effective communication strategies, including both top down and informal strategies via social media, in order to build the necessary knowledge and skills in managing this pandemic. Training and awareness-raising strategies and programmes on communication between professionals and wider public is an emerging trend across health and social care systems in Europe and worldwide. It is therefore vital to encourage countries and regions to share their knowledge and experience in implementing these strategies and programmes.
The webinar is organised jointly with the Scirocco Exchange project and ECHAlliance as part of Scotland’s Digital Health Housing and Care Learning network event which will take place on 26-28 May 2021.
ECHAlliance Integrated Care Thematic Innovation Ecosystem has been set up to facilitate the sharing of good practices, exchanging ideas and gaining new knowledge. In collaboration with the EU Health Programme co-funded project SCIROCCO Exchange and Scottish Digital Health and Care Learning Network, the Ecosystem offers the opportunity to share the experience of Scotland and Lithuania in managing the communication and training strategies in response to COVID-19 crisis. Specifically, this knowledge exchange webinar will feature examples of:
- Effective communication strategies
- Training of healthcare professionals on the forms of communication
- Training of citizens on the forms of communication
- Healthcare literacy initiatives.
The outcomes of this webinar will inform about the objectives and aspirations of newly established Integrated Care Thematic Innovation Ecosystem and opportunities for collaboration. It will also help to gain the knowledge of other regions and countries in communicating the need for change in response to COVID-19 and accelerate the learning and potential adoption of this knowledge at local and regional levels.
Disclaimer “The content of this Webinar represents the views of the author only and is his/her sole responsibility; it cannot be considered to reflect the views of the European Commission and/or the Consumers, Health, Agriculture and Food Executive Agency or any other body of the European Union. The European Commission and the Agency do not accept any responsibility for use that may be made of the information it contains.”
