On the occasion of this year Regional Innovation Award on Circular Economy, ShineBright on the regions of Jämtand and Härjedalen in Sweden that presented their project Food In Action.

The initiative aims at creating successful, sustainable concepts, experiences and brands within the field of sustainable, creative gastronomy. It promotes new ways to grow, serve and enjoy food.  Its moto: GOOD FOOD revolves around 3 key words: sustainable, taste and equality. Food In Action believes that these 3 ingredients are the perfect recipe of regional force for sustainable growth!

FIA collaborates with all sectors and across cultures to promote equality, trust and raise awareness to design profitable ecosystems. The programme aspire to a true green, social, cultural and local economic development.

Food In Action founded eco and sustainable restaurants, new kitchen concepts, an organic tea company, an eco-friendly house and various cultural tools. It also helps organise education and training trips for foodies or professionals in the gastronomy field for a unique experience in the Nordic countries or abroad.

For more information visit Food In Action! 

The next Regional Innovation Award will take place in 2018 and will be dedicated to the Silver Economy in the context of AER SEED project.