On the occasion of the 2017 AER MYFER award, ShineBright on the region of Umbria, Italy that presented its project of Business at school.

The initiative aims to promote cooperation between schools and the business community by providing training and various related activities to students.

The main objective is to provide young people with the necessary skills for the development of entrepreneurship so as to spread the enterprise’s culture in Umbria’s schools.

The students are getting the opportunity to follow an expert’s training on topics such as the concept of the enterprise, local economy, marketing and communication. The program organises case studies and visit of local companies to complete the training. In the end, students can create a true business plan and take part in competitions at the regional, national and European level to win best business idea!

Throughout the project, the initiators share good practice by organising press conferences and publishing articles in local and national magazines. From 2012 to 2015 over 650 students from 36 schools participated in this program.

This project is a true curriculum-savior as it gives youngsters the opportunity of learning new skills and put them into practice.

For more information check Business at school website.

Photo credits: Bryce Evans @Unsplash https://unsplash.com/@artofbryce

Location: Perugia, Umbria, Italy