Europe is ageing. Today’s responsibility is to find sustainable solutions to this that lead to opportunities for economic growth and jobs.

What does Silver economy mean and why is it important?

The European Silver Economy is the part of the economy that concerns Europe’s older citizens and is closely linked to current trends in Europe’s demographics, the effects on older adults’ quality of life. It includes all the economic activities relevant to the needs of older adults, and the impact on many sectors.

An ageing society should be considered a sign of social and economic progress because of increasing longevity, brings further opportunities for economic, social and cultural development. Thus, a strategic overview is essential to fully mitigate risks and exploit opportunities.

Defining an evidence-based framework for the European Silver Economy strategy will ensure that Europe provides leadership in the following areas: Managing the impact of an ageing population, responding to the societal challenge, and boosting jobs and economic growth.

With the occasion of the European Week of Regions and Cities, an annual Brussels-based four-day event AER will organise the workshop “An alternative for the future: Silver Economy for cities and regions”.

This workshop will take its participants through four inspiring examples of how a Silver Economy can help regions and cities to better match the needs of their ageing population while supporting local businesses and solution providers. It will be the opportunity to discuss the complementarity between these examples and the initiatives at EU level. The networking session that follows will bring together potential partners around issues related to the Silver Economy.

This will enable officials from regions and cities’ administrations, as well as experts and academics to exchange good practices and know-how in the field of regional and urban development and to bring forward their regional expertise in this specific area.

You can register today by following this link! Look for the event code 10B41.