On the occasion of the AER 2017 MYFER award, ShineBright on the region of Umbria, Italy, that presented a project on Creativity Camp.

The initiative aims at encouraging the development of an entrepreneurial culture in Umbria. Creativity Camp supports young people (18-29 yo) to acquire skills and competences related to the field of entrepreneurship and make them aware of their potential. The main objective is to stimulate the creation of innovative businesses through the enhancement of youth creativity and talent.

Young people are invited to present an innovative idea that will turn into a real business plan after an intensive 3-days-training. A board of experts and potential donors evaluate each idea during a competition.

The initiative answers a real local need of marketable skills, giving the opportunity for youngsters to put what they have acquired into practice.

For more information on Creativity Camp visit Umbria’s website.

Photo credits: Bryce Evans @Unsplash https://unsplash.com/@artofbryce